Promote Your Business
EveryFave is designed to help consumers discover and connect with local businesses and organizations. Our platform offers a suite of easy-to-use marketing tools that empower you to reach people who are actively searching for — or interested in — your products and services. Follow this guide to make the most of EveryFave’s features and maximize your marketing impact.
Business Categorization
Business categories are essential for helping customers find you on EveryFave. They not only define your business and highlight your specialties but also ensure that your promotions, events, news, and blog posts appear on relevant category pages. This makes it easier for customers browsing those pages to discover your offerings.
When setting up your EveryFave store, you’ll select a main business type and business subtypes that best describe your business. These choices help match your business with customer searches and browsing preferences. Businesses shown in relevant categories are more likely to attract engaged visitors who are ready to explore and connect.
You can update your business subtypes at any time through your account settings. However, to change your main business category, please contact our support team. We’ll review your request and supporting information to ensure it aligns with our platform’s terms and conditions.
Location-Based Marketing
EveryFave’s location-based marketing helps you target potential customers in your neighborhood or specific geographic areas. By using radius targeting based on your business address, we ensure your store and advertisements are shown to users nearby — increasing your visibility where it matters most.
To ensure your store is visible to local customers, you must provide a valid business address on your store homepage during setup. Without an address, your store may not appear in search results or be shown to nearby customers
EveryFave Store
Your EveryFave store is your digital storefront — a central hub where you can engage with customers, showcase your offerings, and build a trusted online presence. With built-in marketing tools and a professional design, your store enables you to:
Introduce your business and share your story
Showcase your products and services
Run geo-targeted ads
Connect with customers and collect feedback
Gain insights into customer interests and behaviors
Step-by-Step Guide to Making the Most of your EveryFave Store:
Home Page
Tell Your Story
Use your homepage to introduce your business and highlight what makes it special. This is your opportunity to create a strong first impression and build a memorable brand image.
Use Visuals to Stand Out
Upload photos of your storefront, featured products, promotional flyers, and more. A visually engaging gallery draws attention and builds trust.
Keep Information Accurate
Make sure your address, hours, and contact details are always current. This makes it easy for customers to connect with or visit you.
Link to External Shopping Tools and Sites
Include links to your online ordering system, delivery platforms, reservation tools, or other relevant third-party services to streamline the customer purchasing experience.
Product & Service List Page
Organize with Lists and Categories
Create multiple lists to group different types of products or services (e.g. food, grocery, clothes services). Within each list, you can further organize items into categories to help customers quickly find what they’re looking for.
Enhance Listings with Images and Descriptions
Add multiple high-quality images and detailed descriptions for each item to help customers make informed purchasing decisions. Be sure to include relevant keywords to improve discoverability through the in-site search feature.
Use Tags to Highlight Items
Draw attention to featured offerings by tagging items with labels like Sale, New, or Popular. These tags help promote specific products or services more effectively.
EveryFave provides a user-friendly listing tool to showcase your products and services in a clear, organized way. You can:
Posts
Promotion: Announce sales, new products, discounts, coupons, and other special offers.
Event: Share upcoming events—whether in-person or virtual—to drive attendance and engagement.
News: Post updates about your business, such as changes, milestones, or announcements.
Blog: Publish articles related to your products, services, expertise, or industry insights to build credibility and trust.
The Post feature is a powerful social media-style tool that helps you promote your business and engage with your audience. You can create posts in different formats and apply tags to categorize them. These tags ensure your posts appear in the right sections across the platform, increasing visibility and relevance.
Customers can filter posts by type when browsing or searching for information, making it easier for them to find what they’re looking for. They can also bookmark your posts in their personal collection for future reference.
EveryFave offers four types of post tags to help you promote your business and build your brand:
Use these different types of posts to attract new customers, stay connected with followers, and keep loyal customers informed about your latest offerings and updates.
Enhance Brand Credibility with Customer Feedback
Customer reviews, ratings, and comments play a vital role in building brand credibility. They serve as powerful social proof, influencing purchasing decisions and fostering trust with potential customers. Positive reviews and high ratings signal product or service quality and reliability—especially important for new or lesser-known brands working to establish their reputation.
Testimonials help reassure potential buyers that others have had positive experiences with your business. Equally important is how you respond: by actively engaging with both positive and negative feedback, you demonstrate that you value customer input and are committed to continuous improvement.
Connect with Customers Through Follow and Feed
The Follow and Feed features are powerful tools for staying connected with your customers and keeping them informed about your latest promotions, updates, and news. EveryFave allows users to follow their favorite businesses, giving them an easy way to see new posts from those businesses in their personalized Feed, alongside recommended content based on their interests.
Encourage your customers to follow your EveryFave store so they can receive your updates, promotions, and events as soon as they’re published—helping you stay top of mind and build lasting customer relationships.